Redesigning Music Victoria’s Website for User-Centered Engagement
Redesigning Music Victoria’s Website for User-Centered Engagement
Redesigning Music Victoria’s Website for User-Centered Engagement
Working with Music Victoria, our team redesigned their website to enhance the user experience for both new and existing members. Through a structured UX/UI approach, we improved navigation, clarified membership benefits, and increased accessibility. This redesign supports Music Victoria’s mission by making resources, events, and memberships more accessible, ultimately fostering a stronger music community.
Client
Music Victoria
Tool
Figma, Figjam, Adobe Illustration
Time
12 Weeks, 2024
Project Requirement
Improve website navigation for new visitors and existing members. Clarify membership benefits to encourage user engagement and conversions. Streamline the sign-up process to reduce barriers for potential members. Ensure brand alignment with Music Victoria's values and mission. Incorporate user feedback through iterative testing to refine usability.
My Role
As a core team member, I contributed to each phase of the project, from user research to final design implementation. My responsibilities included conducting user interviews, developing personas, mapping user journeys, designing the interface in Figma, and conducting usability tests to ensure our solutions met user needs.
Project Requirement
Improve website navigation for new visitors and existing members. Clarify membership benefits to encourage user engagement and conversions. Streamline the sign-up process to reduce barriers for potential members. Ensure brand alignment with Music Victoria's values and mission. Incorporate user feedback through iterative testing to refine usability.
My Role
As a core team member, I contributed to each phase of the project, from user research to final design implementation. My responsibilities included conducting user interviews, developing personas, mapping user journeys, designing the interface in Figma, and conducting usability tests to ensure our solutions met user needs.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona
We created personas focused on our "How might we" question: Charlie (potential member) and Jamie (essential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona
We created personas focused on our "How might we" question: Charlie (potential member) and Jamie (essential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona
We created personas focused on our "How might we" question: Charlie (potential member) and Jamie (essential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona
We created personas focused on our "How might we" question: Charlie (potential member) and Jamie (essential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Double Diamond process guide us from user research to final design to ensure a user-centered, goal-oriented approach for the client.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
It helps us pinpoint areas to enhance their experience by finding their steps, goals, and challenges.
Key Outputs
Double Diamond process guide us from user research to final design to ensure a user-centered, goal-oriented approach for the client.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
It helps us pinpoint areas to enhance their experience by finding their steps, goals, and challenges.
Key Outputs
Double Diamond process guide us from user research to final design to ensure a user-centered, goal-oriented approach for the client.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
It helps us pinpoint areas to enhance their experience by finding their steps, goals, and challenges.
Key Outputs
Double Diamond process guide us from user research to final design to ensure a user-centered, goal-oriented approach for the client.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
It helps us pinpoint areas to enhance their experience by finding their steps, goals, and challenges.
Key Outputs
Double Diamond process guide us from user research to final design to ensure a user-centered, goal-oriented approach for the client.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
It helps us pinpoint areas to enhance their experience by finding their steps, goals, and challenges.
Key Outputs
Double Diamond process guide us from user research to final design to ensure a user-centered, goal-oriented approach for the client.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
It helps us pinpoint areas to enhance their experience by finding their steps, goals, and challenges.
Key Outputs
Double Diamond process guide us from user research to final design to ensure a user-centered, goal-oriented approach for the client.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
It helps us pinpoint areas to enhance their experience by finding their steps, goals, and challenges.
Key Outputs
Double Diamond process guide us from user research to final design to ensure a user-centered, goal-oriented approach for the client.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
It helps us pinpoint areas to enhance their experience by finding their steps, goals, and challenges.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Key Outputs
Our key outputs structured each phase of the Double Diamond process, guiding us from user research to final design to ensure a user-centered, goal-oriented approach for Music Victoria.
User Persona 1
We created 2 personas focused on our "How might we" question: (1) Jamie (essential member).
User Persona 2
(2) Charlie (potential member). Through user research, we captured their motivations, goals, and pain points to guide our design decisions.
Scenario & Journey Mapping
Our scenarios and journey maps for Charlie and Jamie outline their steps, goals, and challenges with Music Victoria, helping us pinpoint areas to enhance their experience.
Process
Our UX/UI process was structured around understanding user needs and addressing specific pain points:
Problem Definition & Research
We began with comprehensive user interviews and usability testing on the existing site to identify navigation issues and user expectations by using the UX methods which showed in the key outputs.
Design & Prototyping
Based on our "How might we" question we created our personas, such as “Charlie,” an emerging artist is the potential user, and “Jamie,” an established songwriter is the existing user, to represent key user groups and guide design decisions.
Development & Implementation
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.
Testing & Optimization
Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.
Mei Portfolio
©
Mei Portfolio
2024
Mei Portfolio
©
Mei Portfolio
2024