The Sweet Spot app is designed to help you plan and enhance your outings in Melbourne.
The Sweet Spot app is designed to help you plan and enhance your outings in Melbourne.
The Sweet Spot app is designed to help you plan and enhance your outings in Melbourne.

Sweet Spot lets you create a personalized agenda featuring the Melbourne's hidden gems. At each location, you’ll unlock rewards by completing tasks, making your exploration of the city both fun and memorable.

Sweet Spot lets you create a personalized agenda featuring the Melbourne's hidden gems. At each location, you’ll unlock rewards by completing tasks, making your exploration of the city both fun and memorable.

Client
Fictional

Client
Fictional

Tool


Figma, Figjam, Adobe Illustration

Tool

Figma, Figjam,

Adobe Illustration

Tool

Figma, Figjam, Adobe Illustration

Time

12 Weeks, 2024

Time

12 Weeks, 2024

Project Goal

Includes 10 specific locations around Melbourne and integrates AR technology, with certain design choices made to align with the project requirements.

Project Goal

Includes 10 specific locations around Melbourne and integrates AR technology.

My Role

I led the design for this project from start to finish. My role involved developing the concept, conducting thorough research, and creating user personas, journeys, and flows. I was also responsible for branding, designing the interface, building the prototype, conducting user testing, and making several rounds of design improvements.

Process

This category details the step-by-step approach taken during the project:

STAGE 1:
Problem Definition & Research

STAGE 1:
Problem Definition & Research

  • Identified the need for an app that organizes fun ways to explore Melbourne’s hidden gems.

  • Conducted user research to understand what users need and expect from a travel app.

  • Reviewed competitor apps to pinpoint unique features for Sweet Spot.

  • Identified the need for an app that organizes fun ways to explore Melbourne’s hidden gems.

  • Conducted user research to understand what users need and expect from a travel app.

  • Reviewed competitor apps to pinpoint unique features for this app.

  • Identified the need for an app that organizes fun ways to explore Melbourne’s hidden gems.

  • Conducted user research to understand what users need and expect from a travel app.

  • Reviewed competitor apps to pinpoint unique features for Sweet Spot.

STAGE 2:

Design & Prototyping

Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.

Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.

STAGE 3:

Development & Implementation

Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.

Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.

STAGE 4:

Testing & Optimization

Conducted rigorous testing across various devices and platforms to ensure compatibility and performance. Gathered user feedback through beta testing and iteratively optimized the app based on usability metrics and user satisfaction.

Key Takeaway

SweetSpots highlighted the power of user-centered design in creating engaging experiences. By focusing on feedback, prototyping, and motivation strategies like rewards, I learned how essential it is to design with real user needs in mind. The project also showed how strong visual design can enhance usability and keep users engaged.

Key Takeaway

SweetSpots highlighted the power of user-centered design in creating engaging experiences. By focusing on feedback, prototyping, and motivation strategies like rewards, I learned how essential it is to design with real user needs in mind. The project also showed how strong visual design can enhance usability and keep users engaged.

Reflection


This project helped me grow as a designer by teaching me how to balance creativity with functionality. It pushed me to test ideas, think from the user's perspective, and consider future scalability and collaboration. Overall, it was a valuable experience in applying design thinking to develop a product that is both fun and purposeful.

Key Takeaway

SweetSpots highlighted the power of user-centered design in creating engaging experiences. By focusing on feedback, prototyping, and motivation strategies like rewards, I learned how essential it is to design with real user needs in mind. The project also showed how strong visual design can enhance usability and keep users engaged.

Reflection


This project helped me grow as a designer by teaching me how to balance creativity with functionality. It pushed me to test ideas, think from the user's perspective, and consider future scalability and collaboration. Overall, it was a valuable experience in applying design thinking to develop a product that is both fun and purposeful.

Reflection

This project helped me grow as a designer by teaching me how to balance creativity with functionality. It pushed me to test ideas, think from the user's perspective, and consider future scalability and collaboration. Overall, it was a valuable experience in applying design thinking to develop a product that is both fun and purposeful.

Let’s
Collaborate

szimei.work@gmail.com

Mei Portfolio

©

Mei Portfolio

2024

Let’s
Collaborate

szimei.work@gmail.com

Mei Portfolio

©

Mei Portfolio

2024

Let’s
Collaborate

szimei.work@gmail.com

©

Mei Portfolio

2024